Whilst more brands are jumping on the sustainability bandwagon, being sustainable is more than developing a few ‘green’ initiatives backed up by a brand strategy or marketing campaign. A truly sustainable organisation is driven by a commitment to put the planet before their profit margin. They are dedicated to their values, and targets to reduceContinue reading “How to develop a sustainable brand strategy”
Author Archives: verapaj
The Purpose of Social Media
This week I had the pleasure of guest blogging for Steele Marketing about social media and where it fits in the mix. Here’s is what I had to say: In the wake of Facebook temporarily banning news sites here in Australia, it is a good time to have a look at what the purpose of socialContinue reading “The Purpose of Social Media”
For the love of travel
Australians love to travel. More and more Aussies are thinking about the impact their trips are having on the environment and the destinations they are visiting. The travel industry accounts for a significant 8%* of global greenhouse gas emissions. As an industry, we need to take responsibility and action for the current and future environmental,Continue reading “For the love of travel”
Why we all need some Slow Travel
If there is one positive outcome of COVID, it is that people are slowing down and making more time for the things that really matter. It’s a great time to embrace slow travel. Slow travel is also known as mindful travel or low impact travel. The slow travel movement started as an offshoot of theContinue reading “Why we all need some Slow Travel”
World Tourism Day 2020
It’s World Tourism Day. Its purpose is to build awareness among the international community of the importance of tourism and its social, cultural, political and economic value. This year’s theme is Tourism & Rural Development. For many rural communities, tourism means opportunity. When managed sustainably, tourism provides jobs and economic empowerment, including for women and youth. It gives rural communities theContinue reading “World Tourism Day 2020”
What is Sustainable Tourism?
According to the UN World Tourism Organization (UNWTO), sustainable tourism is tourism development with a balance between environmental, economic and socio-cultural aspects. Sustainable tourism should: Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity. Respect the socio-cultural authenticity ofContinue reading “What is Sustainable Tourism?”
The Beginning of EcoStory
By Vera Pajovic While Ecostory was formally established during the COVID lockdown, I had been tossing up the idea of focusing my marketing skills and experience on something more than just general travel for quite a while. I have always been passionate about nature based experiences, learning about other cultures and supporting local communities whereverContinue reading “The Beginning of EcoStory”