Recently, I had the pleasure of travelling to the Republic of Nauru on behalf of the Australian Business Volunteers (ABV). ABV is a not-for-profit organisation that aims to help communities thrive through training and mentoring local businesses. They work with skilled business volunteers alongside their staff and local partners to achieve long-term community plans. InContinue reading “Supporting Nauru’s Sustainable Tourism Development”
Category Archives: Blog
Developing a Sustainable Brand Strategy: Tips and Insights
Whilst more brands are jumping on the sustainability bandwagon, being sustainable is more than developing a few ‘green’ initiatives backed up by a brand strategy or marketing campaign. A truly sustainable organisation is driven by a commitment to put the planet before their profit margin. They are dedicated to their values, and targets to reduceContinue reading “Developing a Sustainable Brand Strategy: Tips and Insights”
The Purpose of Social Media
With more than half the world’s population on social media, these platforms provide brands the opportunity to reach and increase brand awareness amongst many. But social media, especially Facebook, should never replace your website. At any one time they can remove features, change settings, or remove pages all together as we’ve seen this week. SocialContinue reading “The Purpose of Social Media”