The Purpose of Social Media

This week I had the pleasure of guest blogging for Steele Marketing about social media and where it fits in the mix. Here’s is what I had to say:

In the wake of Facebook temporarily banning news sites here in Australia, it is a good time to have a look at what the purpose of social media really is.

With more than half the world’s population on social media, these platforms provide brands the opportunity to reach and increase brand awareness amongst many. But social media, especially Facebook, should never replace your website. At any one time they can remove features, change settings, or remove pages all together as we’ve seen this week.

Social media platforms are marketing channels that drive traffic to your website. Your website is where visitors engage with your content and brand in the right context. It’s where they get the full brand experience…. Continue reading

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