Supporting Nauru’s Sustainable Tourism Development
Recently, I had the pleasure of travelling to the Republic of Nauru on behalf of the Australian Business Volunteers (ABV). ABV is a not-for-profit organisation that aims to help communities thrive through training and mentoring local businesses. They work…
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Developing a Sustainable Brand Strategy: Tips and Insights
Whilst more brands are jumping on the sustainability bandwagon, being sustainable is more than developing a few ‘green’ initiatives backed up by a brand strategy or marketing campaign. A truly sustainable organisation is driven by a commitment to put…
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The Purpose of Social Media
With more than half the world’s population on social media, these platforms provide brands the opportunity to reach and increase brand awareness amongst many. But social media, especially Facebook, should never replace your website. At any one time they…
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For the love of travel
Australians love to travel. More and more Aussies are thinking about the impact their trips are having on the environment and the destinations they are visiting. The travel industry accounts for a significant 8%* of global greenhouse gas emissions.…
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Why we all need some Slow Travel
If there is one positive outcome of COVID, it is that people are slowing down and making more time for the things that really matter. It’s a great time to embrace slow travel. Slow travel is also known as…
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World Tourism Day 2020
It’s World Tourism Day. Its purpose is to build awareness among the international community of the importance of tourism and its social, cultural, political and economic value. This year’s theme is Tourism & Rural Development. For many rural communities, tourism means opportunity. When managed sustainably,…
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What is Sustainable Tourism?
According to the UN World Tourism Organization (UNWTO), sustainable tourism is tourism development with a balance between environmental, economic and socio-cultural aspects. Sustainable tourism should: Make optimal use of environmental resources that constitute a key element in tourism development, maintaining…
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How we help
EcoStory offers tailored-made marketing and social media solutions for sustainable tourism and travel businesses. Our in-house knowledge about the GSTC Criteria – the global standards for sustainability in travel and tourism – and what applying those standards entails operationally and in your communication,…
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Home
Welcome to EcoStory Boutique agency offering marketing & social media solutions Travellers are becoming more conscious and are increasingly aware of the impact their trips are having on the environment and the places they visit. They actively research and book with…
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The Beginning of EcoStory
By Vera Pajovic While Ecostory was formally established during the COVID lockdown, I had been tossing up the idea of focusing my marketing skills and experience on something more than just general travel for quite a while. I have…
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