It’s World Tourism Day.
Its purpose is to build awareness among the international community of the importance of tourism and its social, cultural, political and economic value.
This year’s theme is Tourism & Rural Development.
For many rural communities, tourism means opportunity. When managed sustainably, tourism provides jobs and economic empowerment, including for women and youth. It gives rural communities the ability to protect and promote their natural surroundings, as well as their culture and heritage. In doing so, it allows tourists to enjoy unique experiences.
2020 has been without a doubt the most challenging year ever for the travel and tourism sector. As an industry, we have the opportunity to hit the reset button and adopt more sustainable approaches and practices. We must work together to ensure tourism has a positive impact on the environment, society and economy, globally and locally, so tourists can continue to enjoy those unique experiences, now and in the future.