Recently, I had the pleasure of travelling to the Republic of Nauru on behalf of the Australian Business Volunteers (ABV). ABV is a not-for-profit organisation that aims to help communities thrive through training and mentoring local businesses. They work with skilled business volunteers alongside their staff and local partners to achieve long-term community plans. InContinue reading “Supporting Nauru’s Sustainable Tourism Development”
Author Archives: verapaj
Developing a Sustainable Brand Strategy: Tips and Insights
Whilst more brands are jumping on the sustainability bandwagon, being sustainable is more than developing a few ‘green’ initiatives backed up by a brand strategy or marketing campaign. A truly sustainable organisation is driven by a commitment to put the planet before their profit margin. They are dedicated to their values, and targets to reduceContinue reading “Developing a Sustainable Brand Strategy: Tips and Insights”
The Purpose of Social Media
With more than half the world’s population on social media, these platforms provide brands the opportunity to reach and increase brand awareness amongst many. But social media, especially Facebook, should never replace your website. At any one time they can remove features, change settings, or remove pages all together as we’ve seen this week. SocialContinue reading “The Purpose of Social Media”
For the love of travel
Australians love to travel. More and more Aussies are thinking about the impact their trips are having on the environment and the destinations they are visiting. The travel industry accounts for a significant 8%* of global greenhouse gas emissions. As an industry, we need to take responsibility and action for the current and future environmental,Continue reading “For the love of travel”
Why we all need some Slow Travel
If there is one positive outcome of COVID, it is that people are slowing down and making more time for the things that really matter. It’s a great time to embrace slow travel. Slow travel is also known as mindful travel or low impact travel. The slow travel movement started as an offshoot of theContinue reading “Why we all need some Slow Travel”
World Tourism Day 2020
It’s World Tourism Day. Its purpose is to build awareness among the international community of the importance of tourism and its social, cultural, political and economic value. This year’s theme is Tourism & Rural Development. For many rural communities, tourism means opportunity. When managed sustainably, tourism provides jobs and economic empowerment, including for women and youth. It gives rural communities theContinue reading “World Tourism Day 2020”
What is Sustainable Tourism?
According to the UN World Tourism Organization (UNWTO), sustainable tourism is tourism development with a balance between environmental, economic and socio-cultural aspects. Sustainable tourism should: Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity. Respect the socio-cultural authenticity ofContinue reading “What is Sustainable Tourism?”
The Beginning of EcoStory
By Vera Pajovic While Ecostory was formally established during the COVID lockdown, I had been tossing up the idea of focusing my marketing skills and experience on something more than just general travel for quite a while. I have always been passionate about nature based experiences, learning about other cultures and supporting local communities whereverContinue reading “The Beginning of EcoStory”