
Driven by a deep love for both travel and our precious planet, EcoStory was founded with a mission to promote sustainable tourism. Leading the charge is our passionate founder, Vera Pajovic, a staunch advocate for responsible travel practices and environmental conservation.
Vera’s journey into sustainable tourism began during her tenure as the Country Manager for Papua New Guinea Tourism, where she witnessed firsthand the profound impact of tourism on local communities. This eye-opening experience ignited a fire within her, inspiring a quest to raise awareness and inspire change among businesses and individuals alike.
With nearly two decades of experience in the travel and tourism industry, Vera has cultivated a wealth of knowledge across diverse regions, including the Netherlands, South Africa, UK, Australia, New Zealand, and the South Pacific. Her extensive background, coupled with her academic achievements, including a Bachelor’s in Business and certification in Sustainable Tourism from the Global Sustainable Tourism Council, positions her as a trusted expert in the field.
At EcoStory, we collaborate with a talented team of marketers and PR managers who share our commitment to sustainability. Together, we work tirelessly to craft impactful campaigns and strategies that empower businesses and the general public to make conscious choices, reduce their carbon footprint, and preserve our natural wonders for generations to come.
Join us on our mission to transform the way we travel, one eco-conscious step at a time. Together, we can create a greener, more sustainable future for our planet.
EcoStory: Uniting travel and sustainability for a brighter tomorrow.

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