Cruise Lines International Association

Cruise Health

Challenge •Negative image of cruising in relation to health and well-being on cruise ships •Difficult for travel agents and general public to have access to correct and factual information

Activity •Development of an online travel trade and consumer campaign that busted myths, addressed concerns and outlined the measures and resources •Campaign consisted of a social media & PR campaign aimed at stimulating consumers and travel trade to download infographic  

Result •50+ articles as a result of PR activities •Increased traffic on CLIA’s agent portal including significant number of downloads of infographic

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